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Music Money Madness

Music Money Madness

Client: Experience Hendrix

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Chronicling Jimi Hendrix’s visit to Maui in July 1970, this Grammy nominated documentary tells the story of Rainbow Bridge, an ill-fated independent film produced by Hendrix’s manager, Michael Jeffery.

Jeffery secured a $300,000 advance against the promise of a soundtrack album by Hendrix – the first time a movie was funded solely by an album. But without a script or professional actors, the shoot proved to be one of excess. With The Jimi Hendrix Experience already booked to play Honolulu, director Chuck Wein planned to film them playing on the slope of the dormant Haleakala volcano. Whilst the show was a stunning success, the same could not be said for Rainbow Bridge.

Featuring previously unseen colour footage of the performance as well as interviews with key players, including The Jimi Hendrix Experience bassist Billy Cox and drummer Mitch Mitchell, Rainbow Bridge director Chuck Wein and actor Michael Hynson, and friends of Jimi such as Collette Harron.